Marketing
6th Edition
ISBN: 9781259709074
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Chapter 4, Problem 2CCS
Summary Introduction
Case summary:
In the contemporary scenario manufactures producing specifically designed tablet for children. Producing and selling technology for children is more profitable opportunity. Clinic A in the Country U says that children younger than two years interact with screen device that will negatively impact kid’s brain development, emotional and cognitive skills. The increased screen time result in risk of obesity, behavioral problems and irregular sleep.
In spite of warnings companies continue produce technology products for new born babies. The product T having small chairs with an iPad few inches from kids face is helps to development of children’s brains development. Parents can be adjust the visual presentation time of iPad .Now a days companies providing products and services according to parents and child demand.
To discuss: whether parents or companies are more ethically responsible in relation to children and screen time.
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