CRAFTING+EXEC.STRAT.:CONCEPTS (LOOSE)
22nd Edition
ISBN: 9781260157178
Author: Thompson
Publisher: MCG
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Question
Chapter 4, Problem 1LO
Summary Introduction
To analyse: The effectiveness of company’s current strategy.
Expert Solution & Answer
Explanation of Solution
While evaluating the effective of company’s present strategy a manager should evaluate the following,
The first thing is to study is company’s competitive approach. There exist three best indicators for measuring the effectiveness of company’s strategy they are,
- To know whether the financial performance of company is better than industry averages,
- Whether the company is gaining customers and through this, it tries to increase its market share,
- Whether the company is achieving its financial objectives and goals that were stated in a particular year,
Some of the specific indicators include trends in stock price and company’s sales and growth in earnings, customer retention rate and to know overall financial strength of a company.
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Brand name: UWTSD university in uk.
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Do not copy from another same ques answer, I need different one.
Give image, table, graph with source, this full ques within 2500word
TASK DESCRIPTION
Successful brand extensions allow companies to diversify their offerings and increase their market
share. Brand extension will provide any company a competitive advantage over its rivals that do not
offer similar products.
You are expected to select a live/real organisation which is suitable to the task and launch a new
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Please discuss with your lecturer your choice before proceeding.
For your Portfolio you need to complete the following tasks:
1. Develop a new brand extension for the organisation you have selected for one of their
product/service.
2. Determine segmentation, targeting and positioning for the new brand extension.
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Paragraph
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For uk stock exchange, London Unilever brand: Follow this data and give elaborate content (a) "Analysis",
content: (b) "Unilever UK Financial Trends (2019-2023): A Critical Illustration" and content(c)
"Summary of Unilever UK's Financial Performance (2019-2023)"
uqaunoury
Unilever UK Financial Trends (2019-2023)
Table:4
Styles
2019
2020
2021
2022
2023
Debt to
1.96
1.64
1.64
1.42
1.50
equity ratio
Debt to capital 43.60
39.56
39.51
36.54
37.99
rasio
Table:5
2019
2020
2022
2023
2019
2020
2021
2022
2023
Table:1 Here is the graphical illustration of Unilever UK's financial trends from
Asset
0.78
0.79
0.73
0.78
0.78
+2019 to 2023.
turnover
2019
2020
2021
2022
2023
Fixed asset
4.6
4.5
5.0
5.7
5.6
turnover
Sales
52.0
50.7
52.4
60.1
59.60
Table:6
2019
2020
2021
2022
2023
Profit
6.0
5.5
6.6
8.0
7.8
Inventory days 52.59
57.22
55.53
57.67
57.43
Inventory
6.9
6.7
6.6
6.8
6.2
Riviend
3.9
3.8
4.1
4.5
4.7
turnover
Table:2
2019
2020
2021
2022
2023
Gross margin
44.01
43.45
42.30
40.23…
For UK London stock exchange "Unilever" (a) Write a summary of this graph and Table 1.
(b)Write content" Explanation" and Discussion" elaborately for all other tables 2-6 *individually.
For UK London stock exchange "Unilever" (a) Write a summary of this graph and Table 1.
(b)Write content" Explanation" and Discussion" elaborately for all other tables 2-6 *individually.
50
30
Unilever UK Financial Trends (2019-2023)
Table:4
2019
2020
2021
2022
2023
Debt to
1.96
1.64
1.64
1.42
1.50
Sales (bn)
Profits
equity ratio
Costs (bn)
Dividends Paid (b)
Debt to capital
43.60
39.56
39.51
36.54
37.99
rasio
Table:5
2019
2020
2021
Year
2022
2023
2019
2020
2021
2022
2023
Table:1 Here is the graphical illustration of Unilever UK's financial trends from
+2019 to 2023.
Asset
turnover
0.78
0.79
0.73
0.78
0.78
2019
2020
2021
2022
2023
Fixed asset
turnover
4.6
4.5
5.0
5.7
5.6
Sales
52.0
50.7
52.4
60.1
59.60
Table:6
2019
2020
2021
2022
2023
Profit
6.0
5.5
6.6
8.0
7.8
Inventory days 52.59
57.22
55.53
57.67…
Chapter 4 Solutions
CRAFTING+EXEC.STRAT.:CONCEPTS (LOOSE)
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