Explain self-serving bias and its influence on audit judgment.
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Explanation of Solution
The self-serving bias is a cognitive bias. It is the distorted perceptual process of an individual to enhance the self-esteem. The self-serving bias leads an individual to perceive oneself in an excessively favorable manner.
The self-serving bias is a situation wherein the people attribute all the positive events to their character and the negative events to other factors. In audit this shall be a problem when the individual considers oneself to be always correct and tries to take all the credit.
The tendency of overconfidence could be one of the reasons of self-serving bias. This however affects the objectivity and skepticism of an auditor and impact the audit judgment.
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