Principles of Information Systems, Loose-Leaf Version
13th Edition
ISBN: 9781305971820
Author: Ralph Stair, George Reynolds
Publisher: Course Technology
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Expert Solution & Answer
Chapter 4, Problem 1CTQ2
Explanation of Solution
Importance for FIMC and other companies offering roadside assistance services:
The importance for FIMC and other companies offering roadside assistance services to provide customers with access to services via a mobile app is given below:
- Increased visibility to customers.
- Statistics indicates that the American uses average of more than two hours per day on their mobile.
- This scenario is not only for America but it applies for the people all around the world.
- Therefore, mobile app makes it easier for FIMC to increase its visibility to its customer.
- Improves a direct marketing channel.
- Apps can offer general information, booking forms, search features, user accounts, messengers, news feeds and much more...
Explanation of Solution
Mobile app providing FIMC with competitive advantage:
“Yes”, a mobile app provides FIMC with a competitive advantage and also having mobile access fulfills the customer’s needs.
- A mobile app may not save the business, however it is guaranteed way to secure the strong existence among customers...
Expert Solution & Answer
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Chapter 4 Solutions
Principles of Information Systems, Loose-Leaf Version
Ch. 4.1 - Prob. 1RQCh. 4.1 - Prob. 2RQCh. 4.1 - Prob. 1CTQCh. 4.1 - Prob. 2CTQCh. 4.2 - Prob. 1RQCh. 4.2 - Prob. 2RQCh. 4.2 - Prob. 1CTQCh. 4.2 - Prob. 2CTQCh. 4.3 - Prob. 1RQCh. 4.3 - Prob. 2RQ
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