Essentials of Business Communication (with Premium Website, 1 term (6 months) Printed Access Card)
Essentials of Business Communication (with Premium Website, 1 term (6 months) Printed Access Card)
10th Edition
ISBN: 9781285858913
Author: Mary Ellen Guffey, Dana Loewy
Publisher: South-Western College Pub
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Chapter 4, Problem 12CT
Summary Introduction

To think critically about:

Why do we not write everything in bulleted lists, because business writing should have high "skim value".

Introduction:

Business writing is a type of formal and professional communication, that includes proposals, memorandum, reports, and other type of writings used to communicate with internal and external stakeholders or individuals. Generally, business writing is informative, transactional, persuasive and instructive. The primary objective of business writing is to transmit information to relevant individuals within an organization, by utilizing appropriate language, tone and clarify with bias-free language and positive expressions.

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Essentials of Business Communication (with Premium Website, 1 term (6 months) Printed Access Card)

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