Three factors in Apple past success: The three important factors that plays on vital role in Apple past success are listed below: Business model Marketing and branding Innovation Business model: The one of the factor which contributed to Apple success is business model. Apple able to manage and organize each and every section of value chain where its value can be added. This feature has allowed the company to preserve the industry command and it helps it to deliver the quality products and services to its customers. The company manages the value chain sectors where its core capability is located and departure other areas to third parties. The flexibility of business model is important factor for Apple success. Marketing and branding: The marketing strategies plays vital role which is proved for the success of Apple products...

EXPERIENCING MIS >CUSTOM<

7th Edition

ISBN: 9781323518731

Author: KROENKE

Publisher: PEARSON C

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Electronic Business Fundamentals

Electronic business uses electronic, computing, and internet-based technologies to replace the existing traditional methods of doing a business. The aim is to add or use more efficient and effective methods to the business and eliminate ineffective metho…

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Chapter 4, Problem 10CS

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Three factors in Apple past success:

The three important factors that plays on vital role in Apple past success are listed below:

Business model

Marketing and branding

Innovation

Business model:

The one of the factor which contributed to Apple success is business model.

Apple able to manage and organize each and every section of value chain where its value can be added.

This feature has allowed the company to preserve the industry command and it helps it to deliver the quality products and services to its customers.

The company manages the value chain sectors where its core capability is located and departure other areas to third parties.

The flexibility of business model is important factor for Apple success.

Marketing and branding:

The marketing strategies plays vital role which is proved for the success of Apple products...

Expert Solution & Answer

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Chapter 4, Problem 9CS

Chapter 4, Problem 11CS

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Solution Summary: The author enumerates the three factors that played on vital role in Apple past success: Business model Marketing and branding Innovation.

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