STRATEGIC MGMT LL CASEBOOK W/CONNECT
4th Edition
ISBN: 9781307485110
Author: Rothaermel
Publisher: MCG/CREATE
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Question
Chapter 3.5, Problem 5CC
Summary Introduction
Case summary:
The case deals with the development of Company A. Company A is founded by Person C and Person G, who were roommates and industrial designers. They initiated renting their room to fellow designers to make some money, which gives the idea to initiate a business. Person C and Person G started a website in 2008 along with Person B, who is a computer scientist. The website helps the host and guest to meet and transact.
In 2017, the value of the firm is $31 billion. Company A became the fourth most valuable private company on the planet. Even though they are the fourth most valuable company, they are not in smooth sailing. There were issues with PESTEL factors. Especially the regulation of State N was the issue for Company A.
To determine: Whether Person X is concerned about the concept of sharing economy could be abused by unscrupulous entrepreneurs.
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