STRATEGIC MANAGEMENT W/CONNECT
3rd Edition
ISBN: 9781260040708
Author: Rothaermel
Publisher: MCG CUSTOM
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Chapter 3.5, Problem 1CC
Summary Introduction
Case summary:
Company G, Company F, and Company C are the big three companies which ruled the car market in the 20th century. Half of Company U’s market was occupied by Country G. In the 1960s and 1970s, the foreign car makers entered Country U’s market and threatened the market share of the big three companies. Person EM created the new venture T to address the social and environmental challenges along with economic challenges.
Company T has entered Country U using innovative technology. Industry and film factors of Company T helped them to have continued success. The case further deals with the factors that influenced the success of the firm in Country U.
To determine: The PESTEL factor which is most salient for the electric vehicle segment of the car industry.
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