PSYCHOLOGY:MARG.GLOSS.-W/ACCESS>CUSTOM<
PSYCHOLOGY:MARG.GLOSS.-W/ACCESS>CUSTOM<
4th Edition
ISBN: 9781269926225
Author: Ciccarelli
Publisher: PEARSON C
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Chapter 3.1, Problem 1TC
Summary Introduction

To determine:

Whether subliminally presented stimuli could cause someone to buy a particular product.

Introduction:

Subliminal stimuli are the sensory stimuli that are below the threshold of conscious perception. It is opposite to supraliminal stimuli, which are the sensory stimuli that are above the threshold of conscious perception. Subliminal stimuli is strong enough to activate sensory receptors but not strong enough to make people consciously aware of them.

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