Business Driven Information Systems
Business Driven Information Systems
5th Edition
ISBN: 9780073402987
Author: Paige Baltzan Instructor, Amy Phillips Professor
Publisher: McGraw-Hill Education
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Chapter 3, Problem 6CBT
To determine

As a CIO of Book’em, explain how Book’em could implement the strategies explained in the book “Long Tail” by Chris Anderson and “Innovator’s Dilemma” by Clayton Christensen to result in the creation of competitive advantages and to increase sales.

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