CRAFTING+EXEC.STRAT.:...(LL)-W/ACCESS
CRAFTING+EXEC.STRAT.:...(LL)-W/ACCESS
22nd Edition
ISBN: 9781260987669
Author: Thompson
Publisher: MCGRAW-HILL HIGHER EDUCATION
Question
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Chapter 3, Problem 5ESP

a)

Summary Introduction

To discuss: Driving forces of change in the industry, impact of driving forces on the company’s future.

b)

Summary Introduction

To discuss: Whether they act to boost or squeeze profit margins and list at least two actions taken by company in order to combat negative impacts.

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