EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 3, Problem 4CTE
Summary Introduction

To Discuss: Whether rebate programs are ethical.

Introduction: Ethics Management Programs are planned by a business or an organization as an endeavour to have dignified compositions for guaranteeing the organization is seen as reasonable, truthful and liable.

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The issue raised is whether the practice of reducing the contents of packages without changing the package size or price is deceptive and therefore unethical if manufacturers do not inform consumers of the change. Consumer advocates believe it is; manufacturers do not. What is your thought and position on this issue?
Choose a product that you patronize, examine well the characteristics of your chosen product and describe it? Make a comment about the price of the product, then analyze if its reasonable or not. Explain. Where does the product been distributed. what do you think  why it is placed there. What is the marketing platform being used by the product to reach the target market and why?
Consumers can be vulnerable. They may easily believe and be manupilated when marketers have their important and personal information. Marketers may choose groups of consumers who are easier to target and "get" them to spend on unnecessary items. What do you think about this issue? What can marketers do to overcome this dilemma? to generate profits for the company, and at the same time, bring real values and protect the consumers?
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