Business In Action
Business In Action
9th Edition
ISBN: 9780135175477
Author: Courtland L. Bovee, John V. Thill
Publisher: PEARSON
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Chapter 3, Problem 3CTQ
Summary Introduction

Case summary:

The case is about Company A, started by 3 people with a plan of playing the matchmaker among the people with empty or additional rooms for rent and the travelers searching for cheaper alternatives for hotels. They have utilized the transnational strategy for the success for international expansion of the firm. Thus, at the initial stage, they struggled and had many failure attempts, but at last, they reached great heights.

To discuss: The reason for the sense of community working well for Company A when compared with the ride-sharing company like Company L or Company U.

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