Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134472492
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 3, Problem 3.6DQ
Summary Introduction
To think critically: The opportunities and threats of the company using electronic cigarettes.
Introduction:
Threats and opportunities are the two main tools used to identify or analyze the organizations’ strength and weakness.
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Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
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