Case summary: EBC is cycle manufacturing Company and in the early 2000s many bicycle manufacturer started manufacturing of mountain and speed bikes but they engaged in use of stick with cool, upright bike perfect for cruising City Street which make bikes more comfortable. As a result bike of EBC became more famous. They decided to open its manufacturing site in Taiwan where they can easily export bike to neighboring AN Country’s nation like C Country. They also started to import bikes into the US Country which is actually cheaper for them than producing on its home soil. EBC is rapidly growing day by day but T a multi corporation bought EBC and now they can use the T’s established distribution network to reach new markets more quickly and effectively.
Characters in the case: The characters in this case are EBC a cycle manufacturing company and T a multi corporation with offices in Wisconsin, the UK Country and the G Country.
Adequate information: EBC is doing well in the market because of their uniqueness in model. Customers prefer their bikes more so they decided to enter into global market with better technology which will give them
To discuss: The advantage gain by EBC using contract manufacture in Taiwan to produce its bikes.
Trending nowThis is a popular solution!
Chapter 3 Solutions
UNDERSTAND BUS LL W/CONNECT ACCESS
- In recent years, e-commerce has exploded in popularity. What are the primary causes of this pattern? Is it going to keep going? Why do you think that is?arrow_forwardLook at the challenges identified by the Canadian Tourism Commission. Rearrange them in order of importance, as you see it. 2. Provide a brief description of what you believe to be the five most important issues.arrow_forwardInvestigate the spread of Internet-based fraud in your country or region. Have there been instances of Internet fraud by marketers in your country? Discuss two such instances of fraud you have come across in recent times. (AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)arrow_forward
- Digital marketing is an umbrella term that describes any form of marketing that exists online. By using digital channels enterprises can connect with their current and prospective customers more effectively, attract and convert more high-quality leads and observe a greater return on their investments. What do you think the best digital marketing strategy for a B2C company in your country?arrow_forwardWhat is a brick and mortar storefront that closed international wide in the last two years? Why is this happening?arrow_forwardIdentify the positive and negative factors that affect both profitability and turbulence of the Malaysian food retailing business industry during these few years post Covid times.arrow_forward
- please give examples of competitive advantages of a business selling a luxury bags in the digital space?arrow_forwardAutomotive group Stellantis is looking towards additional appointment for the post of sales and marketing manager in India to improve its revenue. According to you, what could be the roles and responsibilities of this post in the field of sales and marketing? Explain Brieflyarrow_forwardDuring a trip to Japan, you were introduced to an exclusive and delicious type of beef: Wagyu. ‘Wagyu’ refers to a Japanese beef cattle breed and its tender, highly marbled meat is gradually becoming more popular in other countries, far beyond Japan. A quick search on Google tells you that Wagyu is being served in a few restaurants in Bahrain too, but you believe that the market is far from saturated. To substantiate this hunch, you are going to apply what we learned during our Marketing Management course and determine whether selling Wagyu beef in Bahrain yourself would be a viable endeavour. Your first step will be to determine and develop your value proposition. Which of Cialdini’s persuasion principle(s) will be at the core of your marketing communication? Why do you think this/these will be the most effective one(s) in persuading your target audience to buy your product? Apply at least two of Cialdini’s persuasion principles to this case.250 words max. per persuasion principlearrow_forward
- During a trip to Japan, you were introduced to an exclusive and delicious type of beef: Wagyu. ‘Wagyu’ refers to a Japanese beef cattle breed and its tender, highly marbled meat is gradually becoming more popular in other countries, far beyond Japan. A quick search on Google tells you that Wagyu is being served in a few restaurants in Bahrain too, but you believe that the market is far from saturated. To substantiate this hunch, you are going to apply what we learned during our Marketing Management course and determine whether selling Wagyu beef in Bahrain yourself would be a viable endeavour. Your first step will be to determine and develop your value proposition. Communicating your value proposition4.a. Establish your communication objective. On which of the five levels of the Hierarchy of Effects [note: this is different from Maslow’s Hierarchy of Needs!] will you be focusing? Explain why you believe this communication objective suits your product in this stage best. 250 words…arrow_forwardDigital marketing is a broad word that encompasses all forms of online marketing. Businesses may engage with current and prospective consumers more efficiently, attract and convert more high-quality leads, and see a higher return on their efforts by utilising digital channels. What is the best digital marketing strategy for a B2C company in Malaysia, according to you?arrow_forwardSubsequent to the entry of organized malls and online marketing, it was feared that Mom and Pop stores will vanish but it did not happen and Mom and Pop Stores continue to get normal profit and exist even today. What reasons do you attribute to their survival?arrow_forward
- Understanding BusinessManagementISBN:9781259929434Author:William NickelsPublisher:McGraw-Hill EducationManagement (14th Edition)ManagementISBN:9780134527604Author:Stephen P. Robbins, Mary A. CoulterPublisher:PEARSONSpreadsheet Modeling & Decision Analysis: A Pract...ManagementISBN:9781305947412Author:Cliff RagsdalePublisher:Cengage Learning
- Management Information Systems: Managing The Digi...ManagementISBN:9780135191798Author:Kenneth C. Laudon, Jane P. LaudonPublisher:PEARSONBusiness Essentials (12th Edition) (What's New in...ManagementISBN:9780134728391Author:Ronald J. Ebert, Ricky W. GriffinPublisher:PEARSONFundamentals of Management (10th Edition)ManagementISBN:9780134237473Author:Stephen P. Robbins, Mary A. Coulter, David A. De CenzoPublisher:PEARSON