Understanding Business with Connect Access Card
Understanding Business with Connect Access Card
12th Edition
ISBN: 9781260277142
Author: William Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Chapter 3, Problem 1VC
Summary Introduction

Case summary: EBC is cycle manufacturing Company and in the early 2000s many bicycle manufacturer started manufacturing of mountain and speed bikes but they engaged in use of stick with cool, upright bike perfect for cruising City Street which make bikes more comfortable. As a result bike of EBC became more famous. They decided to open its manufacturing site in Taiwan where they can easily export bike to neighboring AN Country’s nation like C Country. They also started to import bikes into the US Country which is actually cheaper for them than producing on its home soil. EBC is rapidly growing day by day but T a multi corporation bought EBC and now they can use the T’s established distribution network to reach new markets more quickly and effectively.

Characters in the case: The characters in this case are EBC a cycle manufacturing company and T a multi corporation with offices in Wisconsin, the UK Country and the G Country.

Adequate information: EBC is doing well in the market because of their uniqueness in model. Customers prefer their bikes more so they decided to enter into global market with better technology which will give them comparative advantage against their bigger competitors.

To discuss: The advantage gain by EBC using contract manufacture in Taiwan to produce its bikes.

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What defines the bargaining zone in a negotiation?- The bargaining zone, or the zone of possible agreement (ZOPA), is the scale of acceptable outcomes in a negotiation. At one end is the lowest price/ set of terms one party is ready to accept, and the other end of the scale is the highest price/ desired terms of the negotiation. Typically, each party starts on either side of the scale at the beginning of a negotiation. Successful negotiations meet in the middle of this range of acceptable outcomes, resulting in a mutually beneficial agreement (Thompson, 2020).   How does a positive or negative bargaining zone affect the outcome of a negotiation and one's BATNA? - The bargaining zone (ZOPA) directly impacts the strength of one's BATNA (Best Alternative to a Negotiated Agreement). A strong BATNA provides leverage to negotiate better terms in a positive bargaining zone, where the buyer's maximum exceeds the seller's minimum (Thompson, 2020). The negotiator can push closer to their…
How does a positive or negative bargaining zone affect the outcome of a negotiation and one's BATNA? Provide a real life example.
What defines the bargaining zone in a negotiation?  Provide real life examples.
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