Business Driven Technology
6th Edition
ISBN: 9780073376905
Author: Paige Baltzan Instructor
Publisher: McGraw-Hill Education
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Expert Solution & Answer
Chapter 3, Problem 1OC
Explanation of Solution
Implementation of customer relationship management in Apple company:
- The company can gain efficient Business Intelligence (BI) through the implementation of the customer relationship management.
- This implementation helps in increasing the buyer power.
- It helps in acquiring the information of the specifications required by the customers and develops the products according to those specifications.
- The company tries attract the customers by involving different types of offers like free downloads with accessories or products like iPhone.
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Chapter 3 Solutions
Business Driven Technology
Knowledge Booster
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