Business Driven Technology
Business Driven Technology
6th Edition
ISBN: 9780073376905
Author: Paige Baltzan Instructor
Publisher: McGraw-Hill Education
Expert Solution & Answer
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Chapter 3, Problem 1OC

Explanation of Solution

Implementation of customer relationship management in Apple company:

  • The company can gain efficient Business Intelligence (BI) through the implementation of the customer relationship management.
  • This implementation helps in increasing the buyer power.
  • It helps in acquiring the information of the specifications required by the customers and develops the products according to those specifications.
  • The company tries attract the customers by involving different types of offers like free downloads with accessories or products like iPhone.

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