MARKETING-W/MINDTAP ACCESS CARD
12th Edition
ISBN: 9781305427198
Author: Lamb
Publisher: CENGAGE L
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Chapter 3, Problem 1LO
Summary Introduction
To discuss: The determinants of civil society
Expert Solution & Answer
Explanation of Solution
The determinants of civil society:
- Social control means, which is used to maintain the behavioral norms and to regulate the conflicts.
- Ethics are the moral values and principles which governs the conduct of a group or an individual. Law comes into existence when the ethical guidelines and rules are arranged into law.
- An informal and formal group has code of conduct, which describes the desired and acceptable behavior of the members.
- Self-evaluation consists of voluntary acceptance of standards, which are established by non-government entities.
- Here, media plays a vital role in informing the public the activities of organization and individuals that is both bad and good.
- Thus, an engaged and informed society will help to mold a corporate behavior and individuals.
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James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so.
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James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so.
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