Chapter 3, Problem 1FWD

Explanation of Solution

a)

“Amazon” and “Barnes & Noble” are the two sites that seem to follow same design repetition principles.

• This design repetition gives good appearance and uniformity to both the sites. Repetition of certain design elements in these sites has brought a clear sense of unity consistency and cohesiveness.

In the case of contrast of this websites, both have achieved good color contrasts as the headers, footers and important contents are highlighted using dark color back ground. In size contrast also, both the sites stands unique.

The product’s icons are arranged well from larger to smaller size in priority order according to users demand...

Explanation of Solution

b)

“Crate & Barrel” and “Pottery Barn” are the two websites that gives nice experience to the users in the overview.

• They impress their users with high quality images to display their products.
• Both websites uses light colors for background and black bond letters for its description. This gives pleasant experience to the users.

“Crate &barrel” only gives a brief description about the site in their home page while “Pottery Barn” projects all the highlighted products in their home page itself.

• It helps the user to access the products details easily and also decrease the time consumption of the user to find their required product.

“Pottery Barn” also highlights the offers of their products in the home page were “Crate & Barrel” didn’t; this also gives good impression to the users...