INTRODUCTION TO STATISTICAL LEARNING
21st Edition
ISBN: 9781071614174
Author: James
Publisher: SPRINGER
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Chapter 3, Problem 1E
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Null hypothesis
- The null hypothesis is about the advertising budgets of TV, radio or newspaper having no effect on sales.
- The corresponding p-values are highly significant for TV and radio but not significant for newspaper.
- Hence it is concluded that newspaper advertising budget do not affect sales.
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