Chapter 3, Problem 1CRQ

Describe how the basic perceptual process works. Why should managers understand this process?

Summary Introduction

To determine:

The working of basic perceptual process and the reasons for which the managers should understand this process.

Introduction:

Perception is how individuals see the world around them and interpret it. It is influenced by our culture, religion, family, learning's etc. Each individual is unique because of the difference in perception.

Explanation of Solution

Perception is how individuals make meaning of their surroundings. The perceptual process will screen, organize and select stimuli which give them a meaning. This means perception affects our thinking, communication and behavior. Understanding ones perception will give us a very deep understanding about the individual himself.

In screening, individuals will filter stimuli based on millions of data received to its sensors. These screened stimuli will then be organizaed based on the individual's previous experience or learning's which will then be used to interpret, which is known as meaning.

Managers should understand this process because, for the managers to analyze an employee, he or she should understand how this process works. Managers should be able to comprehend this process as it will show that attention has been shown a path and the candidates will be able to store a picture of any stimuli in their memory and will choose the most suitable response to the stimuli. When the managers understand this, they will be able to presume about their candidates. This will aid the managers to choose the most suitable candidates and will also be able to understand the employees working in the organization.