Chapter 3, Problem 17E

To determine

To Explain: the similarities and differences in brand preferences.

Explanation of Solution

Given:

Brand preference	South	West
Marlboro	58.4%	58.0%
Newport	22.5%	10.1%
Camel	3.3%	9.5%
Other	9.1%	9.5%
No usual brand	6.7%	12.9%

In both the south and west approximately 58% of the eighth grade smokers preferred Marlboro. Newport was the next the most popular brand, but was far more popular in the south than in the west, where camel was cited nearly 3 times as often as in the south. Nearly double as many smokers in the west as in the south noticed that they had no usual brand