Chapter 26, Problem 4EYCT

(a)

To determine

Balanced Scorecard: The trade-off between innovations and cost effectiveness is called balanced scorecard approach. Sometimes managers focus too much on innovations that result in extra costs or wastes of business funds. So, to avoid that situation the balanced scorecard approached is implemented.

To determine: Objectives identified for the airlines.

(b)

To determine

Measures used in customer perspective.

(c)

To determine

Initiatives to achieve learning perspective objectives.