Chapter 24, Problem 2CT

Summary Introduction

Case summary: Native advertisements are ads that match the look and function of the platform upon which they appear. These advertisements usually appeare on the internet and on small screenssuch as smartphones. These ads are generally for the recommendations. The FTC suggested that there should be guidelines for the native advertisement and further made clear that disclosures on native ads should be there for the consumer.

To find: The things which can be considered as a native advertisement in commercial movies.