The Legal Environment of Business: Text and Cases
9th Edition
ISBN: 9781305764460
Author: Frank B Cross/ Roger LeRoy Miller
Publisher: CENGAGE C
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Chapter 24, Problem 2CT
Summary Introduction
Case summary: Native advertisements are ads that match the look and function of the platform upon which they appear. These advertisements usually appeare on the internet and on small screenssuch as smartphones. These ads are generally for the recommendations. The FTC suggested that there should be guidelines for the native advertisement and further made clear that disclosures on native ads should be there for the consumer.
To find: The things which can be considered as a native advertisement in commercial movies.
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The Legal Environment of Business: Text and Cases
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- What are advertising ethics while promoting children's products?arrow_forwardCigarette advertisements in the United States are required to carry a warning label about the health risks of smoking. How have tobacco companies made these labels less visible?arrow_forwardComparative advertising has been growing in use. With no current legal guidelines, advertisers are left to regulate their ads themselves. Do you favor or oppose comparative advertising? Why? What guidelines would you recommend to minimize comparative ads that may be misleading or overly aggressive?arrow_forward
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