Return on Investment , Profit margin and Investment Turnover: The above three ratios are important tool to measure the company 'efficiency in earning profits and has been described as under: Return on Investment: This suggest the percentage income earned by the company on the average amount of net assets employed in the company. The higher the ratio, better is the performance of the company. Profit Margin: The ratio suggest that the percentage margin which the company is earning on the sales consideration. Investment turnover ratio; The Investment turnover ratio suggest that the number of times the assets get converted in to sales. The efficiency of the company is counted on this ratio as the more number of times the assets get converted in to sales, more efficient is the company. However, all the three ratios is integrated in the sense, that the Return on investment is a product of Margin and assets turnover ratio. The Return on Investment, margin ratio and Investment turnover ratio shall be computed.

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Chapter 24, Problem 13E

To determine

Return on Investment, Profit margin and Investment Turnover:

The above three ratios are important tool to measure the company 'efficiency in earning profits and has been described as under:

Return on Investment: This suggest the percentage income earned by the company on the average amount of net assets employed in the company. The higher the ratio, better is the performance of the company.

Profit Margin: The ratio suggest that the percentage margin which the company is earning on the sales consideration.

Investment turnover ratio; The Investment turnover ratio suggest that the number of times the assets get converted in to sales. The efficiency of the company is counted on this ratio as the more number of times the assets get converted in to sales, more efficient is the company.

However, all the three ratios is integrated in the sense, that the Return on investment is a product of Margin and assets turnover ratio.

The Return on Investment, margin ratio and Investment turnover ratio shall be computed.

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Several years ago, a parent company acquired all of the outstanding common stock of its subsidiary for a purchase price of $320,000. On the acquisition date, this purchase price was $75,000 more than the subsidiary's book value of Stockholders' Equity. The AAP was entirely attributable to Goodwill. On the date of acquisition, the parent company's management believed that the goodwill had a 10-year useful life. Since the date of acquisition, the subsidiary has reported a cumulative net income of $260,000 and paid $105,000 in dividends to its parent company. Compute the balance of the Equity Investment account on the parent's balance sheet, assuming that the Goodwill asset has not declined in value since the date of acquisition.