ECON.TODAY (COMPLETE)-TEXT ONLY
ECON.TODAY (COMPLETE)-TEXT ONLY
18th Edition
ISBN: 9780133882285
Author: Miller
Publisher: PEARSON
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Chapter 23, Problem 4P
To determine

The table below represents the hourly output and cost structure for a local pizza shop. The market is perfectly competitive, and the market price of a pizza in the area is $10. Total costs include all opportunity costs. Fixed costs equal zero.

Total Hourly Output and Sales of Pizzas Total Hourly Variable Cost ($)
0 5
1 9
2 11
3 12
4 14
5 18
6 24
7 32
8 42
9 54
10 68

a) Calculate the total revenue and total economic profit for this pizza shop at each output level.

b) Assuming that the pizza shop always produces and sells at least one pizza per hour, does this appear to be a situation of short-run or long run equilibrium?

c) Calculate the pizza shop’s marginal cost and marginal revenue at each rate of output. Based on marginal costing analysis, what is the profit maximizing rate of output for the pizza shop?

d) Draw a diagram depicting the short-run marginal revenue and marginal cost curves for this pizza shop, and illustrate the determination of its profit-maximizing output rate.

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