
Concept explainers
You are a financial analyst at Global Conglomerate and are considering entering the shoe business. You believe that you have a very narrow window for entering this market. Because of Christmas demand, the time is right today and you believe that exactly a year from now would also be a good opportunity. Other than these two windows, you do not think another opportunity will exist to break into this business. It will cost you $35 million to enter the market. Because other shoe manufacturers exist and are public companies, you can construct a perfectly comparable company. Hence, you have decided to use the Black-Scholes formula to decide when and if you should enter the shoe business. Your analysis implies that the current value of an operating shoe company is $40 million and it has a beta of 1. However, the flow of customers is uncertain, so the value of the company is volatile-your analysis indicates that the volatility is 25% per year. Fifteen percent of the value of the company is attributable to the value of the
- a. Should Global enter this business and, if so, when?
- b. How will the decision change if the current value of a shoe company is $36 million instead of $40 million?
- c. Plot the value of your investment opportunity as a function of the current value of a shoe company.
- d. Plot the beta of the investment opportunity as a function of the current value of a shoe company.

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