Management Information Systems: Managing The Digital Firm -- Student Value Edition (16th Edition)
Management Information Systems: Managing The Digital Firm -- Student Value Edition (16th Edition)
16th Edition
ISBN: 9780135191927
Author: Kenneth Laudon, Jane Laudon
Publisher: PEARSON
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Chapter 2.2, Problem 1.2CQ

Explanation of Solution

Business functions supported by NFL’s Player Tracking System:

The four basic functions of a business are as follows:

  • Manufacturing and production
  • Sales and marketing
  • Finance and accounting
  • Human resources

The business functions supported by the given case study are as follows:

  • Sales and marketing
  • Human resources

Sales and marketing:

  • This system is developed by the Zebra Technologies, to collect detailed data on a player, team performance, sales, and fan behavior to help out in making decisions which will be in needed in every aspect of the business in NFL.
  • The different aspects of the business include sales, marketing, ticketing, TV and digital media right, player evaluation...

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