CONTEMP.MARKETING (LL) >CUSTOM<
18th Edition
ISBN: 9780357197295
Author: BOONE
Publisher: Cengage Learning
expand_more
expand_more
format_list_bulleted
Question
Chapter 2.1, Problem 1LO
Summary Introduction
To discuss: The way the marketing plans differs at different levels in organization.
Marketing is the management and study of exchange of relationships. It is the business of creating relationships among consumers and business and satisfying the customer needs and wants.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Explain how marketing plans differ at variouslevels in an organization
What is the primary purpose of a marketing planning process within an organization?
What is the purpose of Objectives and issues in a marketing plan?
Chapter 2 Solutions
CONTEMP.MARKETING (LL) >CUSTOM<
Knowledge Booster
Similar questions
- Explain the concept of a marketing plan and outline the key components typically included in one.arrow_forwardDescribe the five marketing management functions. How are they related to one another?arrow_forwardHow do marketing organizations ensure that their strategies are aligned with overall business goals?arrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning