Microeconomics
Microeconomics
11th Edition
ISBN: 9781260507140
Author: David C. Colander
Publisher: McGraw Hill Education
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Chapter 20.A, Problem 1QE

Netflix and Hulu each expects profit to rise by $100,000 in the coming year. Netflix, thinking that it would like its net profit to rise by more, considers advertising during the Super Bowl. An advertisement on the Super Bowl will cost $80,000. If Netflix advertises, and Hulu does not, it expects its profit to rise by $230,000 instead of $100,000, while Hulu’s profit will rise by only $50,000. Netflix also knows that if it does not advertise, but Hulu does, its profit will rise by only $50,000 while Hulu’s profit will rise by $230,000 instead of just $100,000. If both firms advertise, their profit will rise by the same as if neither had advertised, except each will have spent $80,000 for the ad.

  1. a. Develop the payoff matrix for the decision facing Netflix and Hulu.
  2. b. Is there a dominant strategy?
  3. c. If so, what is it?
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