MARKETING LOOSELEAF W/CONNECT
6th Edition
ISBN: 9781264013012
Author: Grewal
Publisher: Cengage Learning
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Chapter 20.3, Problem 2PC
Summary Introduction
To state: The difference between monetary and non-monetary rewards.
Introduction: Sales management is an integrated activity, which involves the planning, control of personal selling activities, and directions. The activities such as recruiting, selecting, training, motivating, compensating, and evaluating the performance also come under sales management.
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In entering Ecuador with Tesla, it is important to consider the local cultural environment. Three key areas of culture to be considered are social institutions, living standards, and language.1. Social Institutions (Business Etiquette and Communication Styles)Ecuadorian business culture is formal and hierarchical. Professionals are addressed with titles of Doctor or Ingeniero, and business attire is conservative. Establishing trust founded on personal relationships and polite conversation is also paramount in establishing successful partnerships (Privacy Shield, n.d.).2. Living Conditions (Urban Infrastructure and Transportation)The cities such as Quito and Guayaquil are densely populated and prone to heavy traffic. Ecuador is actively adopting sustainable transport. For instance, there have been introduced new electric public transportation systems with high capacity and also friendly to…
A sample concepts personifying the target market of young adults or teenagers, defined in terms of demographic, psychographic and geographic characteristics.
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MARKETING LOOSELEAF W/CONNECT
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