FINANCIAL MANAGEMENT
FINANCIAL MANAGEMENT
16th Edition
ISBN: 9781337902601
Author: Brigham
Publisher: CENGAGE L
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Chapter 20, Problem 5MC
Summary Introduction

Case Study:

Company E is developing educational software for the primary and secondary school markets. In order to maintain the market place the owner entrusted the financial manager with the task to increase the market share which raises the capital requirements. Person P after observing the market trends analyze that the stock price of the company may rise in future thus, cannot raise the new capital and also due to the high interest rates and B rating of the firm it cannot issue the debt instruments. Person P came up with three alternatives, preferred stock, bonds with warrants and convertible bonds and required to make choice out of these three financial alternatives.

To determine:

Factors to be considered for decision making

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Paul Duncan, financial manager of EduSoft Inc., is facing a dilemma. The firm was founded 5 years ago to provide educational software for the rapidly expanding primary and secondary school markets. Although EduSoft has done well, the firm’s founder believes an industry shakeout is imminent. To survive, EduSoft must grab market share now, and this will require a large infusion of new capital. Because he expects earnings to continue rising sharply and looks for the stock price to follow suit, Mr. Duncan does not think it would be wise to issue new common stock at this time. On the other hand, interest rates are currently high by historical standards, and the firm’s B rating means that interest payments on a new debt issue would be prohibitive. Thus, he has narrowed his choice of financing alternatives to (1) preferred stock, (2) bonds with warrants, or (3) convertible bonds. a) How does preferred stock differ from both common equity and debt? Is preferred stock more risky than common…
Paul Duncan, financial manager of EduSoft Inc., is facing a dilemma. The firm was founded 5 years ago to provide educational software for the rapidly expanding primary and secondary school markets. Although EduSoft has done well, the firm's founder believes an industry shakeout is imminent. To survive, EduSoft must grab market share now, and this will require a large infusion of new capital. Because he expects earnings to continue rising sharply and looks for the stock price to follow suit, Mr. Duncan does not think it would be wise to issue new common stock at this time. On the other hand, interest rates are currently high by historical standards, and the firm's B rating means that interest payments on a new debt issue would be prohibitive. Thus, he has narrowed his choice of financing alternatives to (1) preferred stock, (2) bonds with warrants, or (3) convertible bonds. As Duncan's assistant, you have been asked to help in the decision process by answering the following question.…
The company you cofounded last year isgrowing rapidly and has strong prospects for an IPO inthe next year or two. The additional capital that an IPOcould raise would let you hire the brightest people inthe industry and continue to innovate with new productresearch. There is one potential glitch: You and therest of the executive team have been so focused onlaunching the business that you haven’t paid muchattention to financial control. You’ve had plenty offunds from venture capitalists and early sales, soworking capital hasn’t been a problem, but anexperienced CEO in your industry recently told youthat you’ll never have a successful IPO unless youclean up the financial side of the house. Yourcofounders say they are too busy chasing greatopportunities right now, and they want to wait untilright before the IPO to hire a seasoned financialexecutive to put things in order. What should you doand why?
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