SAPLINGPLUS ACCESS MICRO 1 TERM
SAPLINGPLUS ACCESS MICRO 1 TERM
4th Edition
ISBN: 9781319319038
Author: KRUGMAN
Publisher: MAC LTD
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Chapter 20, Problem 3P
To determine

Whether Vicky will invest in the company after considering expected value and expected utility of the investment

Concept Introduction:

Marginal Utility of Income- The additional/incremental utility derived by a unit increase in the individual’s income is the MUy. Higher level of income implies higher human satisfaction and lower level of income implies less human satisfaction. The MUy is however, diminishing as its utility yielding potential falls with increasing income.

Risk Aversive and Risk Loving behavior- A person with a decreasing MUy is a risk aversive who attempts to lower uncertainty by avoiding gambling, while a person with an increasing MUy is a risk loving person.

Expected Utility- The aggregate of the products of the utility derived from each outcome and its probability of occurrence is the expected value of the economic choices. It is a predictive value influencing economic decisions.

Expected Value- The aggregate of the products of the dollar value associated with each outcome and its probability of occurrence is the expected value of the economic choices. It is a predictive value influencing economic decisions. This is also called the Mathematical Expectation or the EV of an economic experiment.

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