EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Author: Armstrong
Publisher: YUZU
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Chapter 20, Problem 20.5DQ
Summary Introduction

To discuss: The way marketers use the sustainability principles to work in an ethical and responsible manner.

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Discuss how you will use the knowledge and skills you developed in this course by writing 3 “takeaways,” or things you’ve learned that you can carry with you into your career and further courses of study. Review postings by your classmates and add two additional “takeaways” to your own list. When you reply to a colleague, compare your findings with his or hers. What patterns or differences do you see in international marketing strategies?
An executive summary is a short document or section of a document produced for business purposes. It usually contains a brief statement of the problem or proposal covered in the major document(s), background information, concise analysis and main conclusions. Here you should introduce Vietnam and provide a very high-level description of it. Then you should discuss the product you selected and provide a reason why you think this product could be successful in this new market.
For this activity choose a product from above and come up with the following:   What is your Product Name? What is slogan for your product? Who is your target market? What are the possible segmentations in this target market? What type of product? ( Convenience, specialty ,shopping, unsought)  What is the price for your product? Come up with a persuasive or informational label for your product? Does your product have a warranty?
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