BUSINESS DRIVEN TECHNOLOGY(LL)-W/ACCESS
7th Edition
ISBN: 9781260149043
Author: BALTZAN
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 2, Problem 8RQ
Program Plan Intro
Porter’s Value Chain Analysis:
- Value chain analysis is a tool cretaed by Michael Porter to determine how to create the greatest possible value for customers.
- The main aim of value chain analysis is to identify processes in which value for the customer is added by the firm and to create a competitive advantage for itself along with a cost advantage or product differentiation.
- The two different categories of value chain analysis includes primary value activities and support value activities.
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