EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
10th Edition
ISBN: 9780135209912
Author: Solomon
Publisher: PEARSON CO
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Chapter 2, Problem 4QA
Summary Introduction
To explain: Types of competition marketers face like product competition, discretionary income competition and brand competition.
Introduction: Competition means where two or more different companies selling same product as they tries to increase the sale of their product by selling to consumers. Competition comes where different companies try to sale same type of product but in different way.
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Chapter 2 Solutions
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