EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 2, Problem 3CTE
Summary Introduction

To Discuss: The ways travel agencies become vulnerable to substitution and the overall strategy.

Introduction: Marketing strategy is the systematic preparation figured especially to achieve the marketing goals of the business. It gives a proposal to accomplishing these marketing objectives. It is the element of a marketing plan.

Summary Introduction

To Discuss: The ways to reduce the vulnerability.

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