SS company was established in 1892 which primarily sold watches via mail orders that relied on catalogs. The company changed the perspective of shopping as the catalog was delivered at their doorstep and the order was taken via mail. However, urban people's desire to purchase via standalone stores was also met as many stores were opened gradually. During the 1990s, there was a change in technology which also changed the way of shopping. People started purchasing goods online at competitive prices. Ss was burdened with overhead costs and was bureaucratic in nature. SS did not enter online marketing, but W’s profit grew. In 2004, SS was acquired by KEL, who acquired SS did not have retail experience but was an expert in finance. He acquired SS because he saw real estate value as the key. Under him, no importance was given to retailing stores, underinvestment was done in existing store maintenance, mismanagement was also an issue. Sales went down in 2013 and debt further escalated, and the company was losing annually $1 billion. Interpretation: Reason for company’s decline using four parts of a system.

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Chapter 2, Problem 2MIA

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Case Summary:

SS company was established in 1892 which primarily sold watches via mail orders that relied on catalogs. The company changed the perspective of shopping as the catalog was delivered at their doorstep and the order was taken via mail. However, urban people's desire to purchase via standalone stores was also met as many stores were opened gradually. During the 1990s, there was a change in technology which also changed the way of shopping. People started purchasing goods online at competitive prices. Ss was burdened with overhead costs and was bureaucratic in nature. SS did not enter online marketing, but W’s profit grew. In 2004, SS was acquired by KEL, who acquired SS did not have retail experience but was an expert in finance. He acquired SS because he saw real estate value as the key. Under him, no importance was given to retailing stores, underinvestment was done in existing store maintenance, mismanagement was also an issue. Sales went down in 2013 and debt further escalated, and the company was losing annually $1 billion.

Interpretation:

Reason for company’s decline using four parts of a system.

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Write in memo format a response to your Manager, based on the information presented below for the Duncan Company and also based on your additional research. Your Manager has advised you to make any assumptions where necessary. Your memo should be between 1200-1500 words. Word limit is not inclusive of bibliography and cover page. Submission should have references following APA6 citation rules, double- spaced, 12 pt font Times New Roman. For more information on using the memo format, check:OWL. Purdue Online Writing Lab: Memos. Available at https://owl.english.purdue.edu/owl/resource/590/1/ Duncan Company is a large manufacturer and distributor of cake supplies. It is based in United Kingdon (Headquarters) It sends supplies to firms throughout the United States and the Caribbean It markets its supplies through periodic mass mailings of catalogues to those firms. Its clients can make orders over the phone and Duncan ships the supplies upon demand. The main competition for Duncan's comes…