MANAGEMENT INFORMATION SYSTEMS: MANAGING
16th Edition
ISBN: 9780135790939
Author: LAUDON
Publisher: PEARSON
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Expert Solution & Answer
Chapter 2, Problem 1IQ
Explanation of Solution
Customer Relationship Management (CRM):
- CRM refers to strategies, practices as well as technologies that companies use for managing and analysing customer interaction and data.
- It has the aim to improve customer service relationships.
- It assists in customer retention and driving of sales growth.
- It helps to compile customer data across different channels.
- It denotes contact point between customer as well as company.
- It includes the website of company, marketing materials and social media.
- It can give details on personal information of customer, purchase history, buying preferences and concerns.
Explanation of Solution
Working with Salesforce.com:
- Yes, the experience of working with “Salesforce.com” is present.
- It offers primary enterprise within sales force platform.
- It provides a boundary for case management as well as task management.
- It can help to route in addition to escalate important events.
- The products run in the cloud and it does not need set up costs.
Explanation of Solution
Usage of the system:
- The system is used to buy commercial applications of social networking.
- The analytic tool for marketing is been purchased by the system for business.
- The business app is created and improved by “Salesforce.com”.
- The mobile apps, service, sales and analytics are included in its platform.
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Chapter 2 Solutions
MANAGEMENT INFORMATION SYSTEMS: MANAGING
Ch. 2.2 - Prob. 1.1CQCh. 2.2 - Prob. 1.2CQCh. 2.2 - Prob. 1.3CQCh. 2.2 - Prob. 1.4CQCh. 2.3 - Prob. 2.1CQCh. 2.3 - Prob. 2.2CQCh. 2.3 - Prob. 2.3CQCh. 2 - Prob. 1IQCh. 2 - Prob. 2IQCh. 2 - Prob. 3IQ
Ch. 2 - Prob. 4IQCh. 2 - Prob. 5IQCh. 2 - Prob. 1RQCh. 2 - Prob. 2RQCh. 2 - Prob. 3RQCh. 2 - Prob. 4RQCh. 2 - Prob. 5DQCh. 2 - Prob. 6DQCh. 2 - Prob. 7DQCh. 2 - Prob. 8HMPCh. 2 - Prob. 9HMPCh. 2 - Prob. 12CTPCh. 2 - Prob. 13CSQCh. 2 - Prob. 14CSQCh. 2 - Prob. 15CSQCh. 2 - Prob. 16MLMCh. 2 - Prob. 17MLM
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