EBK ESSENTIALS OF SYSTEMS ANALYSIS AND
EBK ESSENTIALS OF SYSTEMS ANALYSIS AND
6th Edition
ISBN: 9780133546392
Author: George
Publisher: VST
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Chapter 2, Problem 18CQ

Explanation of Solution

Customer Loyalty Programs:

  • A customer loyalty program is a structured long term marketing effort that provides incentives for customers who demonstrate loyal buying behavior.
  • For motivating customers in a business target, successful programs are designed.
  • Hence, it is a rewards program offered by a company to customers who make purchases frequently...

Explanation of Solution

Primary features of customer loyalty programs:

  • The most primary feature of customer loyalty program is to involve awarding points for purchases...

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