
Bundle: Essentials of Business Communication, 11th + MindTap Business Communication, 1 term (6 months) Printed Access Card
11th Edition
ISBN: 9781337736312
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 2, Problem 13CT
Summary Introduction
To critically think about:
What are the difference and the contribution to professional images of writers who in their emails sometimes use abbreviations such as FYI (“for your information”) and ASAP (“as soon as possible”)' LOL (“laughing out loud”)?
Introduction :
Abbreviations: the shortened form of a word or phrase.
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Task Description:
One of the most important questions faced by business leaders in the strategic marketing process is a
choice of timing to launch new product/technologies and enter new markets. There are two options: to
be a pioneer or to be a follower. Both have advantages and risks, the relative success of each strategy
depends on several factors, both internal and external.
Tasks: Answer the following essay questions:
1. What are the advantages of being a pioneer and follower company? Provide examples of
successful pioneer and follower companies.
2. What product life cycle strategies do successful pioneer and follower companies implement to
increase growth and maintain a strong competitive advantage? Provide examples of companies
to support statements made.
Follow instruction:
1. Word: within 2500 word, not bellow 2400.
2. Give table, charts, diagrams, graphs and images should be properly cited and properly named.
Foreign currency translation—Comprehensive income
A U.S.-based parent company acquired a European Union–based subsidiary many years ago. The subsidiary is in the service sector, and earns revenues and incurs expenses evenly throughout the year. The following preclosing trial balance includes the subsidiary’s original Euros-based accounting information for the year ended December 31, 2022, immediately prior to closing the company’s nominal accounts into the corresponding balance sheet accounts. It also includes the information converted into $US based on the indicated exchange rates:
$US Conversion
Weighted-
Debits (Credits)
Euros
Current
Average
Historical
Monetary Assets
€ 120,000.00
$144,000
$147,600
$156,000
Nonmonetary assets
480,000
576,000
590,400
624,000
Monetary Liabilities
(60,000)
(72,000)
(73,800)
(78,000)
Nonmonetary liabilities
(300,000)
(360,000)
(369,000)
(390,000)
Contributed capital
(144,000)
(172,800)
(177,120)
(201,600)
Retained…
How can viewing a new restaurant organization at the three levels of quality, including the "strategic level" (Senior leadership), "tactical level" (middle management), and "operational level" (Frontline emoyees), enhance the business plan?
Chapter 2 Solutions
Bundle: Essentials of Business Communication, 11th + MindTap Business Communication, 1 term (6 months) Printed Access Card
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