
International Business: Competing in the Global Marketplace
12th Edition
ISBN: 9781259929441
Author: Charles W. L. Hill Dr, G. Tomas M. Hult
Publisher: McGraw-Hill Education
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Chapter 18, Problem 1RT
Summary Introduction
To prepare: A short report on the global brands and the reason for their success.
Introduction:
The interchange of goods and services between many countries for the business purpose is known as the international business.
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International Business: Competing in the Global Marketplace
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