The given strategy and if it is correct then an alternative has to be prepared.

Question

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Answer 1

Question

Chapter 18, Problem 1MA

Summary Introduction

To evaluate: The given strategy and if it is correct then an alternative has to be prepared.

Expert Solution & Answer

Explanation of Solution

Given strategy:

A new IMC (Integrated Marketing Communications) strategy has been embarked by company RB a contemporary apparel company. The company have decided to advertise in the television and in the magazine. The advertisements use a model of 17-yaer old women.

It is essential for an IMC strategy to have a defined reason and support and extension of the message that are delivered by the other elements in order to succeed. According to the view of person X the strategy taken by the company RB will not succeed as the target audience are the teenage groups. The teenage group people will not read the magazines in major cases neither watch the news channels. The message by the company might be correct but the media to spread the message is not good.

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How can service marketing add value in FMCGs? Use practical examples in Malawi Business cases.

Answer 2

Question

Chapter 18, Problem 1MA

Summary Introduction

To evaluate: The given strategy and if it is correct then an alternative has to be prepared.

Expert Solution & Answer

Explanation of Solution

Given strategy:

A new IMC (Integrated Marketing Communications) strategy has been embarked by company RB a contemporary apparel company. The company have decided to advertise in the television and in the magazine. The advertisements use a model of 17-yaer old women.

It is essential for an IMC strategy to have a defined reason and support and extension of the message that are delivered by the other elements in order to succeed. According to the view of person X the strategy taken by the company RB will not succeed as the target audience are the teenage groups. The teenage group people will not read the magazines in major cases neither watch the news channels. The message by the company might be correct but the media to spread the message is not good.

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Answer 3

Question

Chapter 18, Problem 1MA

Summary Introduction

To evaluate: The given strategy and if it is correct then an alternative has to be prepared.

Expert Solution & Answer

Explanation of Solution

Given strategy:

A new IMC (Integrated Marketing Communications) strategy has been embarked by company RB a contemporary apparel company. The company have decided to advertise in the television and in the magazine. The advertisements use a model of 17-yaer old women.

It is essential for an IMC strategy to have a defined reason and support and extension of the message that are delivered by the other elements in order to succeed. According to the view of person X the strategy taken by the company RB will not succeed as the target audience are the teenage groups. The teenage group people will not read the magazines in major cases neither watch the news channels. The message by the company might be correct but the media to spread the message is not good.

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Answer 4

Question

Chapter 18, Problem 1MA

Summary Introduction

To evaluate: The given strategy and if it is correct then an alternative has to be prepared.

Expert Solution & Answer

Explanation of Solution

Given strategy:

A new IMC (Integrated Marketing Communications) strategy has been embarked by company RB a contemporary apparel company. The company have decided to advertise in the television and in the magazine. The advertisements use a model of 17-yaer old women.

It is essential for an IMC strategy to have a defined reason and support and extension of the message that are delivered by the other elements in order to succeed. According to the view of person X the strategy taken by the company RB will not succeed as the target audience are the teenage groups. The teenage group people will not read the magazines in major cases neither watch the news channels. The message by the company might be correct but the media to spread the message is not good.

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Answer 5

Chapter 18, Problem 1MA

Summary Introduction

To evaluate: The given strategy and if it is correct then an alternative has to be prepared.

Expert Solution & Answer

Explanation of Solution

Given strategy:

A new IMC (Integrated Marketing Communications) strategy has been embarked by company RB a contemporary apparel company. The company have decided to advertise in the television and in the magazine. The advertisements use a model of 17-yaer old women.

It is essential for an IMC strategy to have a defined reason and support and extension of the message that are delivered by the other elements in order to succeed. According to the view of person X the strategy taken by the company RB will not succeed as the target audience are the teenage groups. The teenage group people will not read the magazines in major cases neither watch the news channels. The message by the company might be correct but the media to spread the message is not good.

Answer 6

Chapter 18, Problem 1MA

Summary Introduction

To evaluate: The given strategy and if it is correct then an alternative has to be prepared.

Expert Solution & Answer

Explanation of Solution

Given strategy:

A new IMC (Integrated Marketing Communications) strategy has been embarked by company RB a contemporary apparel company. The company have decided to advertise in the television and in the magazine. The advertisements use a model of 17-yaer old women.

It is essential for an IMC strategy to have a defined reason and support and extension of the message that are delivered by the other elements in order to succeed. According to the view of person X the strategy taken by the company RB will not succeed as the target audience are the teenage groups. The teenage group people will not read the magazines in major cases neither watch the news channels. The message by the company might be correct but the media to spread the message is not good.

Answer 7

Chapter 18, Problem 1MA

Summary Introduction

To evaluate: The given strategy and if it is correct then an alternative has to be prepared.

Answer 8

Expert Solution & Answer

Explanation of Solution

Given strategy:

A new IMC (Integrated Marketing Communications) strategy has been embarked by company RB a contemporary apparel company. The company have decided to advertise in the television and in the magazine. The advertisements use a model of 17-yaer old women.

It is essential for an IMC strategy to have a defined reason and support and extension of the message that are delivered by the other elements in order to succeed. According to the view of person X the strategy taken by the company RB will not succeed as the target audience are the teenage groups. The teenage group people will not read the magazines in major cases neither watch the news channels. The message by the company might be correct but the media to spread the message is not good.

Answer 9

Expert Solution & Answer

Answer 10

Expert Solution & Answer

Answer 11

Ch. 18.2 - Prob. 1PC Ch. 18.2 - Prob. 2PC Ch. 18.3 - Prob. 1PC Ch. 18.5 - Prob. 1PC Ch. 18.5 - Prob. 2PC Ch. 18.5 - Prob. 3PC Ch. 18 - Prob. 1MA Ch. 18 - Prob. 2MA Ch. 18 - Prob. 3MA Ch. 18 - Prob. 5MA

The given strategy and if it is correct then an alternative has to be prepared.

Concept explainers

To evaluate: The given strategy and if it is correct then an alternative has to be prepared.

Explanation of Solution

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Chapter 18 Solutions