
Profit Margin: Profit margin reflects the portion of net income in the net sales. It is a profitability measure tool that is used to evaluate the net income a business earns on every dollar of net sales. It is computed as net income divided by net revenue.
Return on Assets: It is a measure to evaluate the efficiency of company’s assets. It reports the profit earned as the percentage of total assets used in the business. A company’s
Assets Turnover: It’s a measure to evaluate the efficiency of total assets used in the business to generate sales during a certain period. Assets turnover reflects the net sales as the times of average total assets.
Rate of Return on Common
To compute: (a) Profit margin (b) Asset turnover (c) Return on assets (d) Return on common stockholders’ equity of Q Company for 2017.

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Chapter 18 Solutions
Accounting Principles, Volume 2: Chapters 13 - 26
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