Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
Chapter 18, Problem 18.17VC
Summary Introduction
Case summary:
The very competitive industry in recent times is retail banking industry and it dominates the overall market. This becomes more challenging for the small banks to survive. Bank U took steps to overcome these challenges. The bank creates a business model which transfers the retail drudgery to a universal experience.
It creates an atmosphere where the people loves to fall out. It provides laborious servicer to the customers by way of measuring the performance of the each and every employees and branch.
This creates a feeling to every customers the bank offers the attention and help.
Characters in the case:
- Bank U
To discuss: Whether Bank U will able to sustain its advantage in longer period with reason.
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James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so.
You have decided to use the following e-marketing strategies (content marketing, email marketing, mobile marketing, online advertising and social media engagement). Why?
State how you would manage ethical and legal issues in the digital environment.
James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so.
Develop a background for James Shoe Emporium. Describe the following: location of the company – country and city/town, type of shoes sold and price, the target market.
State why the owner is considering using e-marketing. What benefits can e-marketing bring?
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