Walmart has been a store that provides lower prices for products for more than half a decade. But as compared to the other brands like Amazon, Walmart had low customer value as the customers were not satisfied with the service provided by Walmart, whether it was on store or online. In 2014, Doug McMillon made changes in the Walmart online as well as offline stores which proved to be beneficial for the company. Characters in the case: There is one character in this, one Doug McMillon, CEO of Walmart. Adequate information: Reasons for the low customer value were low inventory, disorganized aisles, depressing atmosphere, online website difficult to navigate and locate things etc. To Determine: Reasons for the changes made by Walmart.

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Chapter 18, Problem 14CR

Summary Introduction

Introduction:

Walmart has been a store that provides lower prices for products for more than half a decade. But as compared to the other brands like Amazon, Walmart had low customer value as the customers were not satisfied with the service provided by Walmart, whether it was on store or online. In 2014, Doug McMillon made changes in the Walmart online as well as offline stores which proved to be beneficial for the company.

Characters in the case:

There is one character in this, one Doug McMillon, CEO of Walmart.

Adequate information:

Reasons for the low customer value were low inventory, disorganized aisles, depressing atmosphere, online website difficult to navigate and locate things etc.

To Determine:

Reasons for the changes made by Walmart.

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