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Whether an increase in the value of euro will raise the consumption of French Wine or Californian Wine
Introduction:
Appreciation of a currency is understood as the exchange rate of one currency having gained weakness or an increase in value of that currency. It may be able to achieve a stronger currency either due to high demand or low supply of the currency in the international market.
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Explanation of Solution
As the value of Euro rises, so does the price of one Euro against Dollar. Let us say that the value of one euro increases from $1.20 to $1.50, it would raise the cost of a French wine that costs 4 € from $4.80 to $6.00.
Since there is no change in the value of dollar, the cost of a glass of California wine will stay the same. The increased rate of exchange would mean that when the value of Euro appreciates, the consumer is likely to increase the consumption of wine from California since the value of dollar against euro falls but the power in the domestic market remains the same.
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EBK ECONOMICS OF MONEY, BANKING AND FIN
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