EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461434
Author: Armstrong
Publisher: YUZU
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Chapter 17, Problem 17.2DQ
Summary Introduction
To discuss: The challenges and advantages of social media marketing.
Introduction:
Social media marketing is an internet marketing that uses social networking sites as a marketing tool. The goal of such a company will be to increase the brand value and extends customer reach.
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