UNDERSTAND BUS CONNECT ACCESS ONLY
UNDERSTAND BUS CONNECT ACCESS ONLY
13th Edition
ISBN: 9781266724428
Author: Nickels
Publisher: MCG
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Chapter 16.6, Problem 7TP
Summary Introduction

To discuss: About the viral marketing.

Introduction: The strategy used to influence people to forward the marketing messages further in their network so that the marketing message reaches thousands or millions of people is known as viral marketing.

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d. Reflect on the impact of infrastructure on entrepreneurial ventures like Savannah Organics. What improvements could help reduce barriers? (3 marks) e. How important was Thato's ability to innovate and adapt in overcoming environmental challenges? Provide examples from the case to support your answer. (3 marks)
accreditation. Thato had to work with international bodies, adding complexity and expense to her operations. Despite these challenges, Thato capitalized on the strengths of the entrepreneurial environment. She formed partnerships with local agricultural cooperatives and NGOs, enabling her to access shared resources, knowledge, and training programs. She also collaborated with the government to participate in a public-private initiative promoting sustainable farming, which provided her with a modest grant. Thato leveraged digital platforms to connect directly with customers, eliminating intermediaries and offering competitive pricing. Her ability to innovate and adapt proved critical in sustaining her business, even during economic disruptions caused by the COVID-19 pandemic. By the end of 2023, Savannah Organics had expanded its operations to 15 hectares, supplying produce to supermarkets across the country and partnering with health-focused restaurants. Thato's journey highlights both…
A sharing economy can be described as an economic model in which goods and resources are shared by individuals and groups in a collaborative way such that physical assets become services. The sharing economy enables people and organisations to earn profits from underutilised resources. Discuss using relevant example and referencing the impact of sharing economy. (20 marks)
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